Local Law Firm to Spearhead New Legal Superbrand
Nalders has been selected as the only solicitors firm in Cornwall to join the UK’s first national legal brand, QualitySolicitors, as law firms around the country prepare for ‘Tesco law.’
Leading Cornish law firm, Nalders has been selected amidst fierce competition to become a QualitySolicitors firm.
In a move destined to change the face of the UK legal market, QualitySolicitors, described as the ‘next generation legal brand’, plans to launch a QualitySolicitors law firm in every major UK town and city. This latest launch of new QualitySolicitors firms will take the number of locations to almost 200, as the brand moves closer to its goal of providing the first recognised ‘household name’ for legal services.
Partnership Director Wayne Bushell is proud that Nalders is the only QualitySolicitors firm in Cornwall:
"We are delighted that Nalders has been selected and even more so because it is our clients' feedback that lead to us being chosen. It's fantastic news for us and for Cornwall, which will benefit hugely from having a QualitySolicitors firm providing legal services throughout the county."
The brand’s expansion comes ahead of massive changes due to take place in the legal market. These changes, dubbed ‘Tesco law’, will allow banks and retail brands to provide legal services for the first time from October 2011. This will have a dramatic impact on independent law firms.
In an effort to stay ahead of this new competition, QualitySolicitors firms are required to commit to providing the highest levels of customer service including a free first consultation and a same-day response service.
“That”, says QualitySolicitors Chief Executive, Craig Holt, “is just the beginning. The legal market is going to totally transform over the next couple of years. We will ensure going to a QualitySolicitors’ branch for legal matters will be as familiar and easy as calling into a well known bank or optician’s.
“With a range of innovations in the coming months, we will change people’s entire experience of accessing legal services, making it a much easier and more enjoyable process. By providing a recognisable and trusted brand name, we will end the need for the time-consuming and often stressful task of having to choose between lots of different local firms.”
Firms who apply to become QualitySolicitors firms are required to undergo a rigorous selection process, with public feedback being the decisive factor. Soon to be known as ‘QualitySolicitors Nalders,’ the local firm will shortly rebrand to the distinctive style of the new collaboration.